We build & improve websites & marketing campaigns
WordPress Website Design
We design and build stunning, bespoke WordPress websites that not only look great, but are fully conversion rate optimised, mobile-friendly, search engine optimised and come with easy to use content management systems. We can also improve your existing website to work better on mobile devices or generate more enquiries.
Digital Campaign Management
Whether you’re looking to start advertising for the first time, or already have existing campaigns you want to improve, we can set up, manage and improve all your digital marketing campaigns. We cover everything from social media, PR, PPC, display and SEO to email marketing, lead generation and direct mail.
Conversion Rate Improvement
We use advanced analytics tools to identify inefficiencies in everything from your digital campaigns and website through to post-enquiry communications and sales processes. We then produce and help you to implement a conversion rate improvement plan to get you a higher ROI and ultimately make your business more profitable.
- New website build
- Update existing website
- Set up new digital marketing campaigns
- Manage and improve exisiting marketing campaigns
- Review and improve conversion rates across all or part of your sales and marketing channels
- Get more business from your existing client database with email marketing
Latest blog articles
Some recent reviews
London Eye Hospital
Customer acquisition strategy, website build & maintenance, SEO, PPC management
Lee BrearleyGeneral Manager, London Eye Hospital
Online marketing, sales team management, internal & external marketing coms
John HughesCommercial Director, Ultralase
Customer acquisition strategy, email marketing, SEO, PPC management, digital marketing
Tony VeverkaCEO, BioEden Group
Website maintenance, SEO, conversion rate improvement, email marketing
Simon HardieDirector, MagnaCarta Communications
Better Placed Recruitment
Website build & maintenance, search engine optimisation, email marketing
Dean BartleFounder, Better Placed Recruitment
Website design & build, search engine optimisation, PPC management
Julian PrietoDirector, Edge2 Properties
Website design & build
Caroline FoxBusiness Manager, TDP Development
Email marketing, SEO
Martin DowerCEO, Connected UK
Diane McKeracherCEO, Freedom Clinics
Web design projects
John HewickOwner, SSD Development
Email marketing & content
Derek OliverFounder & CEO, Infoserve Group
Website Design, SEO, content & marketing strategy
Mike HillMD, Marcom Direct
Lee Kershaw Photography
Website design & build, SEO & marketing strategy
Lee KershawOwner, Lee Kershaw Photography
Want to know more?
If you have a website project in mind, or would like us to help manage and improve your digital campaigns, give us a call on 01507 463 455, or fill in the form below and we’ll call you back.
For over 15 years, IOL Marketing Founder Sam Crowther has been specialising in all things Digital – and now focusses on Conversion Rate Optimisation.
“I set up IOL Marketing in 2012 after running the digital marketing team at Laser Eye Surgery provider Ultralase and being Marketing Director at Freedom Back Clinics. We specialise in WordPress website design and conversion rate improvement throughout the Sales & Marketing funnels. This covers everything from improving the performance of SEO and digital campaigns, to optimising the conversion rates of customers’ websites, maximising the conversions from email & offline communications and analysing & improving sales processes. We provide fully optimised websites and marketing campaigns which generate the best possible ROI from every pound spent. Our overarching aim is ultimately making our clients’ businesses more profitable“