Direct mail is going through somewhat of a renaissance at the moment, having lost favour with Marketers over the past few years. The amount of direct mail falling through consumers & businesses letterboxes peaked in the mid-late naughties, which resulted in a drop off in response rates. This, coupled with rising postage costs resulted in a decline in the amount of direct mail being sent out.
The drop off in volume being sent means that response rates are beginning to improve and direct mail is once again being seen as a good investment.
Postage prices remain high of course, but there are some good discounts available for higher volumes and the use of mailing houses & down-stream access postal providers can bring the cost down.
Direct Mail Services
We provide an end-to-end direct mail service, including data cleansing, segmentation, pack design, copywriting, production & mailing. We use a direct mail print manager to ensure we can negotiate the best possible deals with suppliers, access all the available postage discounts and ultimately create direct mail packs that are both cost effective and generate maximum ROI.
For more information about our direct mail services, fill out the contact form below or call 07763 938 016.