Done properly, email marketing can have a significant impact on business. At IOL, we provide two main types of email marketing services – new enquiry generation and existing database conversion. With over 10 years experience of both B2B and B2C email marketing, we can help you get started if you’ve not done any before, provide strategic input to improve your current email marketing activity and provide a fully managed service to deploy your campaigns.
As with SEO & social media, content is king when it comes to email marketing. Producing interesting & compelling content, combined with strong offers and on-going testing & analysis, are the cornerstones of our email marketing services. we ensure all email activity is joined up with website content, social media and other marketing communications, including direct mail & SMS to give the maximum reach to your campaigns.
Email Marketing Services
Most businesses have some form of contact database, be it a few dozen previous customers or hundreds of thousands of leads & customers. Email marketing provides a cost effective way to convert leads into customers, and to increase repeat business.
A typical email marketing strategy starts with a Welcome Programme, which provides an introduction to your brand in the first month or two after initial enquiry. The aim is to take the new enquirer on a journey, tell your story and build up trust in your brand. This is followed by regular newsletters & offers, targeted to specific segments of your database, to begin to monetise your database whilst maintaining trust & engagement. Split testing is done on a continual basis, including: subject lines, templates, content, offer, landing pages, time of day, day of week etc. Each send is analysed and reports are generated to monitor & continually improve performance. Retention & reactivation programmes are used to upsell, cross sell and retain existing customers.
Email can also be used to drive traffic to your website, increase your follower base on social media and drive inbound call traffic from new potential customers. We typically use 3rd party data and can set up & deploy enquiry generation campaigns for you.
For more information on our email marketing services, fill out the form below to request a free marketing review, or call 07763 938 016.