Some experts say SEO is dead, and in some ways this is true. Most of the old school SEO tactics no longer work as the search engines (led of course by Google) constantly strive to improve their ranking algorithms and improve the quality of results they provide their users.
It’s not actually dead though of course – it’s just that the rules have changed. The way to optimise your website and improve your rankings is no longer about stuffing it with keywords and buying huge numbers of links – this will now have the opposite effect on your rankings. SEO today is all about following some fairly basic best practices: delivering fresh, relevant & interesting content, embracing social media, making your site easy to use & mobile responsive and continue to develop your strategy to keep pace with search engine updates.
Search Engine Optimisation Services
At IOL, we provide a comprehensive SEO review which is a great starting point for those concerned about their rankings or wanting more organic search traffic. We check a wide range of factors affecting search engine rankings, including meta structure, content, social media, link profile, load speed and whether the site is mobile responsive. The results are compiled into a thorough report (click here to see an example SEO report) highlighting any issues which need fixing and a short-medium term strategy for improving rankings.
For more information about our Search Engine Optimisation services, fill out the contact form below or call 07763 938 016.