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IOL Marketing – Serious about growth

We use powerful AI tools and a wealth of marketing experience to help businesses of all sizes build, improve, automate and manage their email marketing & communication strategies.

 

Regardless of how sophisticated your current marketing communications are, we can tailor a solution to increase lead conversions, grow your pipeline and close more sales, faster.

 

Email marketing sits at the core of what we do. What sets us apart though is our ability to do more. We have a diverse and highly skilled team of content marketers, designers, social media specialists, analysts and developers, as well as email marketers. Always on hand to help drive your business forward.

Marketing communications with a purpose:

Your success.

NEW TO CONTENT MARKETING?

We can take care of everything. From defining the strategy, writing the content and building, delivering & analysing your emails and campaigns, to enhancing and expanding your database – making a positive impact on your revenues, quickly.

DONE A BIT?

We can help refine your strategy, increase brand awareness, expand your database, automate and improve your email campaigns and deliver results that make a difference.

DONE LOADS?

We can increase the performance of your brand, data and campaigns with highly targeted programmes and take the profitability of your business to the next level.

Strategy & Planning

Define the audience, targeting, timings, frequency, messaging, personalisation, CTAs.

Strategy & Planning

Define the audience, targeting, timings, frequency, messaging, personalisation, CTAs.

Database

Acquire new data and cleanse, enhance & segment your existing database.

Database

Acquire new data and cleanse, enhance & segment your existing database.

Automation

Create time & event triggered, highly targeted automated programmes to improve engagement.

Automation

Create time & event triggered, highly targeted automated programmes to improve engagement.

Performance Analysis

Review recent performance, split testing, identify quick wins, on-going analysis.

Performance Analysis

Review recent performance, split testing, identify quick wins, on-going analysis.

Platform

Ensure that your current email marketing platform is fit for purpose, or source a new one.

Platform

Ensure that your current email marketing platform is fit for purpose, or source a new one.

CRM

Integrate email marketing activity with your existing CRM system, or source a new one.

CRM

Integrate email marketing activity with your existing CRM system, or source a new one.

Copywriting

Use your tone of voice and messaging to create engaging, personalised content.

Copywriting

Use your tone of voice and messaging to create engaging, personalised content.

Template Design

Enhance your brand and increase deliverability with HTML and TEXT templates.

Template Design

Enhance your brand and increase deliverability with HTML and TEXT templates.

Ongoing Management

Day-to-day campaign management to drive continual improvement. Leave it to us!

Ongoing Management

Day-to-day campaign management to drive continual improvement. Leave it to us!

Meet the team

Sam Crowther

Founder & Managing Director

Alessandra Zorzato

Strategic Content Director

Kim Crowther

Client Services Director

Mark Appleyard

Technical Director

Gemma Marshall

Email Marketing Executive

John Hewick

Developer

Stuart Taylor

Marketing & Business Analyst

Find out how we can help you generate more leads and sales.

Get in touch

How we work

Research

Getting to know your brand and objectives is our priority. Whether you want to acquire or expand your data, a new marketing strategy for your product, enhance your email marketing or digital presence, or just a blog, we have what you need: expertise, experience and a dedicated, proactive team.

Strategy

We apply science and art to your objectives, combing solid market and audience research with content and a channel mix that is right for you – so that you can make the most profit.

Implementation

Once we've agreed the strategy, we set up everything, making sure you have all the infrastructure and marketing platforms, write emails, ads or blogs as required, segment existing data, source new data, set up the campaigns, build automated programmes manage delivery.

Management & On-Going Improvement

We provide all our clients with ongoing support to manage campaigns and data processing, monitor performance, produce regular analysis & reports. The powerful AI tools we use help to drive on-going campaign performance improvement - always increasing open and click rates to ultimately drive more sales.

Post-covid recovery planning

Content Marketing Drives Sales Quickly…

In these uncertain times, it’s more important than ever to have a recovery plan in place.

Get in touch now to find out how we can help you plan and implement campaigns to quickly increase sales and kickstart your business.

Other Services

More than just email marketing…

We can help with a wide range of digital marketing, particularly the integration of CRMs, websites and other marketing platforms. Get in touch if you have a requirement you’d like to discuss.

  • CRM build & integration
  • WordPress website build & integration
  • Digital campaign management
  • Social media
  • SEO & SEM

Reviews

very knowledgeable and reliable

Have worked with IOL for years and they have massively improved and helped our business. Very knowledgeable and reliable. Always on hand when needed and work incredibly hard to make sure we get everything completed by a certain time. Highly Recommend

Gareth Phillips Whole in 1 Golf

would not hesitate in recommending IOL

I've worked with IOL for many years, most recently at Transform Hospital Group, where they helped to review and improve our email marketing activity. They developed a series of automated programmes to engage new leads and move them through the sales funnel, resulting in improved deliverability, engagement levels and conversion rates. I would not hesitate in recommending IOL.

Stuart Taylor Transform Hospital Group

notable increase in ROI

IOL were responsible for the strategic planning and delivery of our email marketing campaigns over two years. Over that period we saw a notable increase in ROI. We were able to track that directly back to their work. IOL also trained our team to a very high standard and are always available for ongoing support at a moments notice. They are very reliable and I wouldn’t hesitate to recommend them.

Matt Wiles Infoserve

80% Increase In Sales

I have been extremely impressed. IOL helped to transform our campaigns and in turn results by introducing automation, split testing and an efficient marketing strategy which has directly resulted in an increase in sales across the business of 80%. I can highly recommend IOL Marketing, they have been and continues to be a pleasure to work with.

Carlo Abbonizio Pinnacle Media Partnerships

A valuable asset

IOL are a valuable asset in any type of marketing campaign. Able to turn their hands to any project or any subject, utilising both creative and analytical skills to meet tight deadlines. They are a pleasure to work with!

Tony Veverka BioEden

They are Superb

IOL are brilliant, they not only deliver a great quality of work but are extremely knowledgeable and able to communicate actions and steps very clearly and in plain English, facilitating the engagement of all teams. They are Superb.

Julian Prieto MyEdge2

True professionals

I’ll be honest.. I don’t write many reviews. So, when I take time out of the hectic day to write one it’s because a company has gone over and above to deliver. Would I recommend IOL? Yes! Are they true professionals? Yes! Do you receive the end result that was promised? Absolutely!

Kelly Brayshaw W1G

Quadrupling our conversion rate

With their extensive experience in the ophthalmic surgery market, they have transformed the performance of our digital marketing activity – almost quadrupling our conversion rate! With their continued support, we’re confident there is more improvement yet to come.

Lee Brearley London Eye Hospital

Significant increases in business

IOL have been responsible for planning & deploying our email marketing strategy to drive incremental sales from our contact database. We’ve seen significant increases in business generated from our database since they took over. I wouldn’t hesitate in recommending them.

Derek Oliver Infoserve

Transformed our digital approach

An extremely flexible and committed member of the team who could turn his experience to a host of different challenges. He transformed our approach on digital channels, developing new strategies across eCRM, leading teams within our call center and relaunching our email marketing campaigns.

Jon Hughes Ultralase

4-fold increase in conversion rates

Having reviewed our campaign performance, they identified & fixed a number of issues and implemented conversion improvement ideas, resulting in a 4-fold increase in conversion rates. Their commitment, analytical approach and knowledge make them a pleasure to work with.

Julian Prieto London Eye Hospital

Loyal, Dedicated, Problem Solvers

We've had the pleasure of working with IOL Marketing for the best part of two years now to help us optimise our email marketing activities. They are loyal, dedicated, problem solvers and deliver on time every time. I cannot recommend them highly enough.

Denise Gee MagnaCarta Communications
Email
Marketing
Automation

A well planned, automated email marketing communications programme, along with highly targeted, bespoke messaging, can provide a significant and sustainable source of valuable leads and sales.